Hinchman Mfg. Co.

Hinchman Mfg. Co. is inspired by a small town located in the heart of Southwest Michigan. The township of Hinchman has historical roots, and in attempts to revive the once active community, Hinchman Mfg. Co. sought a classic, yet modern, brand appeal. Inspired by the Hinchman general store, the brand is designed to bring local USA made goods and products to the surrounding community, with a soon online presence.   

Branding, Identity, Illustration


Due to the company's strong historical connection to the area, understanding their origin was a key element in the brand development. Using a remaining landmark of the area provided the company with imagery that helps share their story with customers.  

The History